Case
Restoring an exchange’s standing with institutional partners
- LocationGlobal
- MarketB2B
- IndustryCrypto
- ServiceReputation and Crisis
A crypto exchange lost the trust of banks and custodians after a competitor’s campaign. Twelve weeks later, the partnerships were back on the table.
The situation
A mid sized exchange operating in several jurisdictions found its banking and custody partners hesitating after a coordinated series of publications questioned its compliance. None of the claims held up, but the partners were reading the headlines, not the filings. (Sample content: names, places and details are changed or invented.)
What we did
We started with a reputation audit across media, search, social and AI answers in four languages, mapped the origin of the wave and prepared a factual dossier for each partner. Over twelve weeks we placed expert commentary in the trade press the partners actually read, corrected the record on the platforms that mattered, and briefed the leadership for direct conversations with the partners’ risk teams.
The outcome
Search results and AI answers about the exchange reflected the verified record within eight weeks. Two of three paused partnerships were reinstated, the third moved to a new agreement on better terms. The monitoring set up during the case stayed on as an early warning system.
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