Strategic Communications Elevate Crypto Platform’s Global Visibility

The Challenge

A leading cryptocurrency exchange approached Sawol Communications, seeking to significantly enhance its media profile and expand coverage across influential industry and mainstream media outlets. Historically, the company’s internal marketing and communications team relied predominantly on paid press releases and the platform’s own social media channels. This approach limited engagement with influential trade publications, earned media opportunities, and top-tier media outlets. Consequently, media visibility was sparse, and the platform’s executives had minimal recognition as thought leaders within the industry.

The Solution

Sawol Communications undertook an extensive analysis of the exchange’s media coverage from the previous three years, encompassing both favorable and unfavorable mentions. A thorough review of competitor media presence complemented this analysis. Using insights gained from these evaluations, we developed a detailed strategic roadmap outlining actionable short-term and long-term initiatives.

We identified key strengths within the platform and spotlighted senior executives with strong potential to become recognized industry experts. A diverse set of targeted, niche, and mainstream topics was strategically selected to maximize media engagement and increase visibility.

The Results

Within the first three months of strategy execution, the cryptocurrency exchange experienced substantial growth in media presence, securing placements in four notable publications, three podcast invitations featuring senior executives, and two television appearances. Media coverage highlighting both the platform and its leadership as industry experts became prominent, positively influencing search engine visibility and credibility.

Looking forward, media presence is expected to grow steadily, with coverage anticipated to soon rival that of key competitors. The next phase of the strategy is designed to significantly amplify both the reach and frequency of media exposure, elevating the exchange’s profile and impact within the industry.