What we solve
Media Relations
We get clients into the right publications, onto the right platforms and in front of the right audiences, whether the route is earned, paid, or through influencers.
The media landscape in each of our regions operates differently: in America, the source’s reputation is decisive; in the Gulf, access and relationships matter; and in Eurasia, it’s about knowing who truly shapes the agenda. We operate in all three regions and across multiple languages. Our practice integrates three tools usually handled by separate agencies: media relations, paid placements, and influencer engagement. The client receives a single team and a unified plan in which these tools reinforce one another.
Services
Media relations
We build and maintain relationships with editorial teams and journalists in the client’s priority markets, secure targeted coverage, prepare spokespersons, and manage a press office that provides prompt, substantive responses. This applies to business, socio-political, and industry publications, as well as international news agencies and analytical platforms.
Media planning and buying
For paid placements, we plan and purchase media presence across print, digital, outdoor, and broadcast channels, including sponsored content and special projects in leading publications. We optimize placements to reach priority audiences rather than fit a specific budget volume. We work directly with media outlets in our regions, securing terms for our clients that intermediaries can’t offer.
Influencer relations
We identify, vet, and brief creators, experts, and thought leaders whose audiences and reputations align with the client’s objectives. We manage contracting, collaborative content creation, and performance tracking, while adhering to clear brand protection guidelines.
If this is the kind of situation you are dealing with, the first conversation is confidential and with a senior member of the team.