What we solve
Strategy and Narrative
We help clients decide exactly what they want to say, to whom, when, and why, and then ensure that the story is heard and becomes the central narrative.
Typically, clients turn to this service when their communications need to evolve beyond isolated posts or articles and instead drive a specific outcome, whether targeting an investor, regulator, partner, VIP, or national audience. We begin with research to understand the existing conversation around the client, identify the agenda-setters, and pinpoint key entry points. Based on these insights, we develop a strategy, a narrative, and a measurement framework.
Services
Strategic Communications
We develop and manage communication strategies tailored to the client’s ultimate objective, whether entering a new market, closing a deal, repositioning, shifting the focus of attention, or navigating a complex dialogue with regulators or the public. The strategy encompasses goals, target audiences, key messages, channels, a timeline, and performance metrics. We take responsibility for execution, not just the strategy document itself.
Narrative building and control
We build a messaging architecture comprising the core story, entry points, supporting evidence, and tailored versions for each audience. We then ensure the client retains control over the narrative: monitoring how it is retold, addressing distortions, and steering the agenda back on track. When geographic adaptation is required, we translate, adapt, and integrate messages across all owned, paid, and earned channels.
Thought leadership
We build the public profiles of key executives and experts within a company or organization, defining the topics they address, the platforms where they are heard, and the formats in which they are quoted. Opinion pieces, speaking engagements, interviews, media commentary, and active participation in professional communities combine to establish a reputation as a go-to authority whose opinion is sought first.
Media intelligence and social listening
Continuous monitoring of the client’s information landscape across media, social networks, search engines, and AI assistant responses, spanning multiple languages and countries. We track who is discussing the client and how, identify the origins of information waves, and monitor which topics are gaining momentum or fading; we then synthesize these insights into weekly or monthly reports with actionable recommendations. Our analytics rely on proprietary tools and our own research into information operations.
If this is the kind of situation you are dealing with, the first conversation is confidential and with a senior member of the team.